Whats the Cost Per Click?
Do you wonder where your FREE account went? It seems like now a days even your simple Facebook posts cost money. Personally, I practice going as far as I can organically before pulling out the credit cards to boost a post. However, depending on how big your business is you may be ready for the next level of exposure.
Paid social media advertising can be very powerful when used correctly. When you choose major platforms and you target the right segment of users, you may find that you gain a ton of great exposure. Each platform will be a bit different, but every business can benefit from paid social media marketing.
Here are some things to think about while putting together your social media strategy.
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